CROSS :
Gifi 40's birthday

For Gifi's 40th birthday, we launched a special event. We wanted to bring back the cool vibes of the '80s when our first store opened, but with a fresh and updated look that today's shoppers would love. It was really fun to work on this project, bringing back some awesome stuff from back in the day. We've put together a limited-time collection featuring products that were a big deal for an entire generation.

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As part of an exclusive project, the design team collaborated closely with the sourcing department, buyers, and marketing to make this event a success. A real effort in support and quality control was carried out to achieve a consistent range of products in line with our ambitions.